Although this is a piece from the Summer, I wanted to show the cleaned up and updated version that has been selected for use by the restaurant. 10 Pieces will be produced, 5 for each location. This is really exciting. It’s nice to feel relevant! This is also now on display in the halls of the UT Arlington Fine Arts building. Thanks to all of those in the graduate program who gave their critiques along the way.
This is some process-work in creating a logo and color scheme for a fictitious language learning software company called Vernacula. The term mixes the words vernacular and Dracula to make an amusing play on the idea of language acquisition. Unexpectedly the V makes for something of a vampire-fang but doesn’t come off too ghoulish. The color scheme is mature and seems to hold it pretty well to the feeling of academia. This company produces a fictitious piece of software for learning Japanese called Kanabi which combines two japanese words which I will cover at a later time when that logo is further along. This project will incorporate identity design, interactivity using flash and work toward building an experiential design that promotes language acquisition. Stay tuned!
Here is round two of designing a new logo for H & R Block as a stationary set project. The previous post was for a more curvilinear design that left some people a bit dizzy although it employed some crafty liga-monocre-action! This one is more ‘blocky and tries harder to pull in the feeling that this place is productive for you as a customer in need of financial assistance. The company’s logo seems to have gone relatively unchanged since the 40’s when it used a basic logotype up until the present as they have simply added the green block and “branded” everything around that color. This design expands on the single green and drop out a form to create a kind of speech or thought bubble with the dollar sign within. I hope this says to the viewer ” We Speak Money”.
Here is a look at my progress in re-designing a logo for H&R Block that will then be paired with other collateral pieces that have yet to be designed.
