This is a series of 3 ads for Chapstick that features well-known figures that may not necessarily be known as “smooth” individuals. The trick here is that in these particular photographs they either have a sly or sexy appeal. This ties in with the “Exceptionally Smooth” tagline in the sign-off to bring a somewhat comical touch to these otherwise serious figures that feature smooth lips. Exceptionally smooth lips, rather, for exceptional individuals.
Tags: Advertisement, design, design process, graphic design, visual communication
